We received numerous positive responses to this year’s New Year communication from all stakeholders. Concessionaires sent many requests to receive additional cards, which they wanted to send to their customers. The high demand called for the reprint of the greeting cards. Media responses showed that public awareness of Citroën sponsorship was raised.That the message of the communication really came through to Citroën's stakeholders can be seen from a great number of inquiries in January in which business partners asked if it would be possible to get any sponsorship ticket for Alpine Skiing World Cup events.