Product/s and background: The positioning chosen for the Citroen C2 was focused on the 'Urban Sports Car' concept. Goals: Communication of positioning, creating awareness and making the product stand out. Re-routing to the product’s Microsite to facilitate purchase of the vehicle.Target audience: Active young people – men and women, single people, urbanites. In terms of attitude, they are active and self-assured. They are looking for a car with personality that is easy to drive both in the city and on the road. For them the style/design of the car is very important since it says a lot about themselves. Strategy: Production of on-line, highly interactive pieces relating to positioning to be published in newspapers, portals and automotive media vehicles. Creativity:The urban sports car is the first to play urban sports. So users of the Net will be able to see the Citroen C2 playing football in the middle of the street.