A poster, that communicates that CITROËN offers navigating headlights as standard in many CITROËN models.

In this case the technical benefit really comes out of the brand – in the truest sense of the word. Because if you have a closer look at the CITROËN logo, the benefit of the cornering lights is just inside.

The response was incredible. Many people asked their local CITROËN dealer about the cornering lights and test runs increased about 30%.