With more than 10,000 points of sale in the world, the CITROËN network is a key contact point for the success and development of the brand. With a solid commercial culture and a dynamism that has allowed them to confront all challenges, the network must now constitute symbolic proof of a change in the brand.

An innovative approach for a completely modular concept. Landor used the strength of its network to orchestrate a unique international architectural competition from Paris.

Result: the architectural project chosen incarnates the ambition of the brand. The rationalization of the project is adaptable to all configurations. All CITROËN dealerships worldwide now have access to a modular offer to bring to life the new brand experience. The exterior is transparent with fluid lines creating a recognizable landmark. On the interior, the experience is extended. The path on the interior was entirely reconsidered and naturally orientates clients toward the services reserved for them.

Dealerships are in the construction stage. No official statistics.