A campaign designed to reposition the CITROEN brand

The brief : communicate that CITROEN is a people minded brand "inspired by you"

Objectives : be distinctive and use the data in a creative way.

CITROËN launches its first campaign of brand since 2009 with the device " CITROËN inspired by you".

This film imagined starting from actual facts, puts in scene all that each one of us can live in and with its car.

The insights are true insights about how people use and live their cars. this data is used in order to back up these behaviour patterns and to prove in a credible way that CITROEN is a brand inspred by people.