• Gaming is an increasingly common pastime for all the family, whether playing solo or together.

• And so our solution was to partner with Google as the biggest source of online traffic, and create an online driving game that put people in the virtual driving seat.

• Hosted on Citroen’s Facebook page, the Picasso C4 Challenge was born.

• We used Google Maps technology to invite players to go on exciting missions, where they collected points for finding C4 Picassos in locations all over the world.

• New locations were released each week with prizes for high scorers, making it an addictive ride.

• Drivers spent more and more time inside our virtual C4 Picasso, experiencing its brilliant features.

• We used augmented reality to blur the lines between digital and physical by hiding the highest point scoring cars in actual dealerships, encouraging people to go inside whilst playing on their phones to claim their points.

• 40,000 people played our game and research showed they are now two and a half times more likely to buy a Citroën.

• We saw a 594% increase in Facebook engagement

• But most impressive of all, we prompted 700 real test drives and brochure requests, happy in the knowledge that 1 in 2 test drives lead to a sale.