The small town of Buitrago del Lozoya, has always been noted for its historic heritage and for its splendid natural surroundings. But lately, it was becoming more renowned for the amount of dog excrement in its streets. So the Town Council set in motion this peculiar campaign to build residents’ awareness of how damaging it is for a town which depends so much on its image that they do not dispose properly of their pets’ business. The campaign involved placing remote-controlled piles of fake dog shit which would follow passers by to draw their attention to how unpleasant it is to have to be more aware of where you are stepping than of the beautiful scenery around them.