Cannes Lions

Civilisations AR

Nexus Studios, London / BBC / 2018

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Demo Film

Overview

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Credits

Overview

Description

Bring art and culture from across the world to you with this BBC Augmented Reality app. Explore beneath the surface of Renaissance masterpieces and discover the secrets of ancient Egypt.

We created ‘Civilisations AR’, an augmented reality app to accompany ‘Civilisations’, a landmark arts and culture series, the app showcases more than 30 historic artefacts from across the globe including an ancient Egyptian mummy from the Torquay Museum, Rodin’s The Kiss from the National Museum of Wales, iconic sculptures from Henry Moore and Barbara Hepworth and masterpieces by Tintoretto, Bellini and Turner.

Execution

The app features over 30 fascinating artefacts from museums across the UK that have been digitally scanned and are now available to view in 3D as part of a new virtual exhibition.

It is available on Android and iOS.

With contributions from across the UK's heritage sector, artefacts were digitally scanned to enable app users to put history in their hands, explore and learn like never before.

Users can move, scale and rotate the collection, allowing them to become the explorer.

The magic ‘Spotlight’ feature reveals audio guides and special features which include:

‘X-Ray’ allows people to discover history’s secrets hidden within; see inside a sarcophagus or what lies beneath a painting for example.

‘Restore’ rubs through the layers of history; bringing lustre to a Greek Corinthian helmet or colour to a faded Roman Cockerel statuette to show what they looked like when new.

With ‘Translate’, hieroglyphics from the British Museum’s iconic Rosetta Stone are deciphered.

Users can ‘Navigate’ the collection geographically in AR using an AR globe or via curated themes and may also take and share photos of the objects as they appear in their home, garden or school.

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