At the beginning of each race, the introduction of the participating horses draws everybody’s attention. In this situation, we use a printed motif on the horse’s blanket in combination with the animal’s tail as a unique medium that has never been used before.

With a relatively low budget we attract attention and become the subject of conversation not only at the events themselves. With our cross-medial approach we establish a presence in all channels: from local reports, to sports media, to society pages and television stations, the internet, etc.