Cannes Lions

CLAM MOBILE PHONES

OGILVY & MATHER BRASIL, Sao Paulo / MOTOROLA / 2006

Film
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Description

People usually like the sound of a cell phone closing. The resemblance of this sound with castanets was the starting point to advertise the new line of Motorola's cell phones. In the movie, we see several people closing their cell phones with Flamenco music as a background.

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