We decided to tell the story to the consumer using the most powerful, personal and emotive canvas of all: her own face.

How? By inviting her to the Clarins Urban Oasis, where she stepped into an immersive pod, away from the noise of the city. As she watched her reflection, the story of ‘a day in the life of her skin’ was projected on her face – pollution, weather and then beautiful natural ingredients were dramatised with 3D texture animation, allowing product benefits to be seamlessly woven into the narrative.

Never before have consumers experienced this ‘live CGI’ effect, achieved through:

Infra-red depth sensor

Adaptive face-tracking

Real-time projection-mapping

Our advanced technology adapted to any face shape and skin tone, and allowed participants to move and interact with the projections – creating a totally unique experience that brought the science and beauty worlds together, true to the brand’s own philosophy.

True to the brand’s aspirational look and feel, this 30-day UK pop-up materialised as a sleek and minimalistic cube. But consumers soon discovered a world of natural beauty inside.

Naturally, the projection-mapping took centre stage – and it was completely immersive thanks to an animated backdrop and ultrasonic speakers that surrounded each woman in a shower of sound. In the darkened pod, she was transfixed by the story unfolding on her face as her reflection transformed before her eyes.

For the finale, we provided a personalised animated gif to takeaway – perfect for the digital native audience. This brought the physical experience online, letting her share a truly unique version of herself on social.

In the rest of the Oasis, staff guided women on an engaging journey, rewarding them with samples along the way. Bite-sized Beauty Bar treatments and ticketed talks from influential bloggers raised the profile of the activity.

The Clarins Urban Oasis UK tour:

• Attracted over 6,000 visitors

• Generated one new sale per minute

• Drove 42% of participants in store

• Was the first-ever real-time face-tracking and projection-mapping consumer experience