We became a Saprissa sponsor - main soccer team in Costa Rica - but instead of using the standard spaces of sponsorship (jersey,...), we sponsored just the 4th officials, and only when they referee Saprissa.

Instead of using traditional commercials to communicate the promo, we aired TV and radio mentions exactly at the extra time announcement, while the 4th official is on the screen. So the direct response of Claro prepaid users is to send a SMS to receive the extra minutes announced by the 4th official, and the competitors' prepaid clients had a reason to switch to Claro.

50 Million Claro Extra Minutes of potential conversations about Saprissa.

91,6% costarican prepaid users reach.

Thousands (confidential) of new Claro prepaid clients per week.