Cannes Lions
EC, Sao Paulo / COMPANHIA DAS LETRAS / 2011
Overview
Entries
Credits
Execution
Typewriters placed in the computer department of bookstores to call attention to Penguin Classic Books.
Outcome
The action was spread over the web. At least 2,500 blogs posted our campaign and its pictures. Many specialised sites did the same, and uncountable tweets and Facebook messages about it were posted.
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