Although we live in a digital age, business cards are still very important to do business and keep in touch with business contacts.

How can a publishing house still draw attention to its business cards in 2015? And, on top of that, encourage more people to read its classic books? There’s a simple solution: by telling stories. We blended excerpts from classic books with the information of the company’s employees, transforming each card into a small short story.

We transformed our employees’ business cards into short stories, into a new media. We used excerpts from classic books such as: Dracula, Twenty Thousand Leagues Under The Sea, Gulliver’s Travels, The Strange Case of Dr. Jekyll and Mr. Hyde, among others; and blended in the information of our employees, making them part of the story. This way, the names, positions, telephone numbers, email addresses and business addresses became part of the context. Each card became an excerpt of a classic book, and each employee became a protagonist.

The final product was business cards with short stories from classic books and the names, positions, telephone numbers, email addresses and business addresses of the employees as part of the story. This activity was really important because nowadays most personal relationships are built online. Therefore, the business cards, which are so relevant for our business, end up in the background. People don't pay attention to them anymore, they end up lost or in the trash. With this activity, people kept the cards with them. Besides that, the cards also worked as samples of the company’s books, encouraging people to read them completely.