By giving people an empty perfume vial, Purity definitely caught people off-guard. You expect a strong scent when opening one of these vials, but they didn’t smell anything. People were confused, then surprised & finally impressed. It was a piece that got people talking about the empty vial and the idea of clean air.

Being an awareness piece, there wasn’t much business to be generated. But, since the entire piece cost under $900 we thought it was a great way to build awareness for cleaner air.