Situation:

Several recent studies show that 8 out of 10 teenage girls leave the mirror feeling unhappy. And this can affect their self-esteem and mental wellbeing.

Brief:

Clean & Clear wants to help its main target audience, teenage girls, change the way they look at mirrors for the better.

Objective:

To inspire teenage girls to love and accept their own unique reflections in the mirror.

Implementation:

After creating Mirror Text Video by sourcing and filtering teenage search data, we used the same data to retarget the video towards teen girls, based on their favourite online sources for answers to questions about health, beauty and wellness. The implementation of data in the video made it relatable to teens. The use and implementation of teenage search data also helped accurately track and target specific girls who were looking for inspiration and answers, in real-time.

Timeline: 26 November 2015 to 26 November 2016

Placement: YouTube