To show the importance of using Reach dental floss for oral hygiene and inform the child audience mainly. If you don’t use dental floss, pieces of food can be hidden in between your teeth, causing bad breath and health problems.

We used the leg shapes of animals, whose meats are commonly served in meals, to make reference to the shape of the dental arch. We see the animal standing up and the white part between the legs and paws form the teeth. The material chosen for the confection of the animals was play dough. In addition to offering a good graphic result, the play dough is also a representation of food rests. The posters were exposed in places where it could connect with the target audience, such as schools.

These pieces completely stand out of the segment’s communication standard. They drew attention, to the point where the client started receiving e-mails from consumers with compliments. The reception and visibility were very positive and there are studies of a sequel for the campaign with the same irreverence underway.