“Clean Matters” is an emotional journey through real people’s homes, showcasing the act of cleaning as a catharsis. We start with a gross gut punch of disgust, cycling through images of everyday dirt and filth, transitioning into moments of cleaning and finally showing how we can bring about emotional and physical renewal while disinfecting our surroundings. People don’t just clean to get rid of dirt and mess, by cleaning our homes we create the clean slate for real moments of life to happen; connection, family, mourning, laughter and hope. We see a kid cleaning out a car to make it fit for his date, a couple changing their bed to fresh sheets with anticipation, a young man cleaning his mother’s tears off her cheeks, a hockey team getting the ice ready for a game and a pair of new parents cleaning the kitchen sink to give baby her first bath.