Cannes Lions
BBDO ARGENTINA, Buenos Aires / KOPELCO S.A. / 2017
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We start seeing a couple in a situation that normally leads to sex. But the first thing we hear is a woman that says to her couple: The toilette is blocked again.
From that moment on, they start having a daily conversation but with a sexual tone :
When do we have to pay those school fees ? The plumber called this morning, I need you to buy me an antifungus cream etc…
There is a sexual behaviour in the way they talk and the way the move, but they are not having sex at all. They are even geting dreesed instead of undressing.
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