Cannes Lions
DDB SYDNEY, Sydney / CLEAN UP AUSTRALIA / 2008
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The Clean Up Australia client wanted to expand their initiatives by creating the ‘Clean Up Our Climate’ campaign, educating people on what we should and shouldn’t do to help save the planet.The launch idea ‘Don’t make our environment history’ was designed to get people thinking about the cruel reality of our future, hopefully compelling them to do something about it.
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