19 years ago, AMIA suffered a terrorist attack that remains unsolved. That´s why people are starting to forget the pain caused by the tragedy.

In order to get people emotionally involved again, we created an interactive sensory experience so people could experience exactly what the survivors and victims went through 19 years ago.

Over 5000 people went through the experience and thanks to the mass media coverage and the social media messages, the entire country felt the bombing once again.

We contacted the survivors and the experts who worked in the case to design an installation that could recreate the moment of the explosion in first person.

We placed a black booth in a very busy square near the AMIA building and inside, we created an interactive sensory experience, using not only video, but different special effects. To replicate every sensation, we had a real scale video projection, 3D surround sound system, a vibrating platform, a dust and scent disperser and a heat and blast wave generator.

This way, people could experience exactly what the survivors and victims went through 19 years ago.

In only 4 days, over 5,000 people went through the experience and walked out as new survivors.

The activation was covered by a large number of national and international media like in 1994. It also served to reveal the stories, experiences and emotions of a few of the survivors to millions of people. As a result, the terrorist attack to the AMIA building was felt again nationwide.

Several Jewish organizations from around the world requested the booth for their communities to also go through the experience.

July 18th, 2013, Argentina lived the attack a second time, to remember it like the first day.