Cannes Lions
SMUGGLER, Los Angeles / HERTZ / 2015
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This online spot opens on a mother giving her son an emotional farewell as he leaves home in a rented Hertz van. But soon her anguish turns to anger as she and her hubby realize that their youngster has literally vacated the premises, having stolen everything that wasn’t nailed down in the house. All the goods fit comfortably inside his van.
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