Cannes Lions

CLEANING PRODUCTS

FiRe ADVERTAINMENT, Buenos Aires / CLOROX / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

We create a novel to measure for Clorox, composed by 130 chapters full of intrigue, passion and suspense, about the secret formula of a chocolate factory which can fall in the worst hands. Inside that argument, Clorox and its products comply a fundamental role.

Outcome

We achieve to communicate with the millions latin american women of the United States in their same language. We generate a contend to measure for Clorox which surpassed the 4,9 points of average rating that reaches Telemando in the Prime Time, to get to the 7,2 points of daily rating.

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