1. Result: Extended media impressions by 63%2. Result: Achieved a 0.45% click-through rate, 5 times the CPG industry average3. Result: Obtained 6,635,243 video views, more than surpassing the original goal of 150,0004. Result: Gained a 4% increase in dollar sales versus year ago (based on current 13 week ending 8/21/2011), doubling our goal5.Result: Drove an 8% increase in volume versus year ago (based on current 13 week ending 8/21/2011), doubling our goal