For young people with problematic skin, everyday is a battle against acne and pimples. But instead of dramatizing this topic further, we wanted to turn it into something light, entertaining and positive. That is how we came up with the idea of a blister foil - something we all remember from childhood days where we loved to squeeze and burst them. The blister foil of course refers to the pimples and how the Babor 2in1 Cleansing Tonic prevents you from needing to squeeze pimples each and every day of the year.

The promotion was a great succeess. People reacted strongly and positively to the calendar. They started bursting the bubbles and engaged in a conversation with pharmacy or spa personnel on the product refered to in the calendar as well as the entire babor product range.