We created four six-foot posters, each one of them featuring a garden made out of 1200 pixels only. One pixel for each product. One poster for each season. That way, consumers were able to get the message, engage with the poster to identify the products and even decide which one they wanted to buy.

This campaign has been a success, since it’s featuring in one single communication piece, all 1200 products that Tramontina Garden produces. And still being appealing for the consumer at the Point of Sale.