On November 8, 2013 the Philippines were struck by tyfoon Haiyan.

Killing 4500 people, destroying 1 million houses, leaving 4.4 million people homeless, and affecting 13 million people in total.

Thus turning a once beautiful place, into a ruin.

To help overcome this nightmare, the Belgian 1212 Consortium launched

HAIYAN 2121

A joint operation of 5 major charity organisations: UNICEF, OXFAM, HANDICAP INTERNATIONAL, CARITAS, and MEDECINS DU MONDE to spearhead the reconstruction of the disaster area.

In order to make donations easier and more tangible, we developed a new system of online fundraising based on the before and after satellite images of the areas that were struck the most.

Haiyan 2121 is an online platform where you can select a piece of the devastated area simply by clicking and dragging.

The larger your selection, the higher your contribution.

And the higher your contribution, the bigger the piece of the map is reconstructed.

Via social media, you could easily show your friends how you contributed to rebuilding Haiyan.

And see the website get rebuilt piece by piece.

Note to the jury: after we launched this campaign, a similar idea was launched by another agency. The Cannes Lions organisation has the documents that prove that we were online first.

In the end Haiyan 2121.be did its part to help the Philippines.

The system was very well received by online donors

And because of its user friendliness and very short set up time,

Arrangements have been made to further develop the click and drag system.

It will become the standard platform for all future online fundraising for the 1212 Consortium.