Cannes Lions

CLIMATE AWARENESS

DEMNER MERLICEK & BERGMANN, Vienna / GREENPEACE / 2008

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For years, Greenpeace has been fighting against the climate killer Co2. We came to their aid – with a simple idea, which can be spread easily and cost-efficiently across the internet: a free screensaver. As soon as it kicks in, a familiar image appears on the monitor: colorful, tropical fish swimming in the ocean. But when the user returns after a few minutes, he will find a completely different sight......Finally our message appears: "Turning off your computer saves a lot more than just energy". By doing so, we achieved making the medium itself the message.

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