An online video drove to ClimateNameChange.org, where the petition lived. Visitors to the site could view an aggregated list of every policy maker in the U.S. who denies climate change and tweet at them directly. Visitors could also connect to Facebook from the site to see how many of their Facebook friends shared a name with a current hurricane or tropical storm, and drive them to the petition to save their name from being tarnished by a natural disaster.

We received almost 3 million YouTube views and started a debate of over 7,000 comments.

For our petition, we needed 25,000 signatures in 3 months. We received 50,000 in 3 days, and over 81,000 after one week. After 3 months, 107,000 people signed the petition.

Esquire Magazine said the idea was, “The. Best. Idea. Ever.” The Guardian called it “The #1 climate change campaign in history.”

Google searches for climate change deniers more than doubled.

The politicians we targeted experienced a 10% drop in approval rating on average since launch.

184 million earned media impressions with $0 spent on media.