The science is clear: global warming is happening faster than ever and humans are responsible. The issue is growing, yet the discussion doesn’t seem to be.

Disturbingly enough, some very important people in U.S. politics still deny climate change. Going so far as to refer to climate change as “a hoax” or “comical.” These politicians are not only outspoken against the issue, but are actively voting in ways that stunt the potential progress that could be made in the field. We believe that exposing these politicians and holding them accountable will provoke change in policy.

Since 1954, extreme storms, such as hurricanes, have had human names; Floyd, Katrina, Sandy, etc. Why not a naming system that better reflects this increasingly destructive force on our society and planet? We proposed naming such storms after the very policy makers who deny climate change as a way to publicly shame climate change denying politicians.

We launched the campaign with a video, that quickly became viral, garnering almost 3 million views in a matter of days. The video directed viewers to a website where they could sign the petition, learn more about policy makers who deny climate change via an aggregated list that included their voting history and dumbest quotes, and even tweet directly at the politicians right from the site. We also had a Facebook extension that allowed people to warn their friends who shared a name with an past or upcoming storm to sign the petition and potentially save their name.

Our video received almost 3 million views on YouTube and started a debate there of more than 7,000 comments.

For our petition, we needed 25,000 signatures in 3 months. We received 50,000 in 3 days, and over 81,000 after one week. After 3 months, 107,000 people signed the petition.

Esquire Magazine was quoted as saying the idea was, “The. Best. Idea. Ever.” And The Guardian called it “The #1 climate change campaign in history.”

Google searches worldwide for climate change deniers more than doubled after launch.

The politicians who we targeted experienced a 10% drop in approval rating on average since launch.

184 million earned media impressions with $0 spent on media.