We wanted to create a playful range of expressions based on the shape of a burger. The idea was to create a tribute to the perfect shape and also to match the concept: To introduce the burger to the world for the first time. The intention of this wild mix of images was to create a Yin & Yang balance with contrasting moments in life. Some are connected to a burger, some to nature, and other are just slices of life. Together with the sound-design and Attenborough-esque Voiceover that helped a lot for this visual concept to bloom.

We wanted to create a playful range of expressions based on the shape of a burger. The idea was to create a tribute to the perfect shape and also to match the concept: To introduce the burger to the world for the first time. The intention of this wild mix of images was to create a Yin & Yang balance with contrasting moments in life. Some are connected to a burger, some to nature, and other are just slices of life. Together with the sound-design and Attenborough-esque Voiceover that helped a lot for this visual concept to bloom.