An event series allowed us to create and capture content and fuel editorial, social media, PR and word-of-mouth channels with interesting and relevant information around the topic of Superfoods and Superskin. It gave the target an opportunity to dress up, put on make-up, and feel beautiful!Celebrity chef, Luke Nguyen and nutritionist Teresa Cutter were challenged by CLINIQUE to create a ‘Superfoods’ menu. The messaging from these experts was about achieving glowing skin, not only about the products you use, but how you ‘feed’ skin from the inside out.We needed to acknowledge their desire to lead holistically healthy lifestyles, whilst being mindful that it was more at social occasions, rather than the gym, when the target felt at their beauty best.

This strategy allowed CLINIQUE to establish themselves as a brand focused on the science of beauty yet incredibly relevant in today’s world of health and nutrition.

Clinique halted their share decline and actually went 0.3% ahead of the category during the campaign period.*Of those exposed :- 40% were more likely to agree Clinique ‘is approachable’ - 63% were more likely to agree that it is ‘a fun brand’ (1)**- 51% were more likely to recommend Clinique (1)***- 52% said they intended to purchase a Clinique product.

Of those who attended, a staggering 89% said they intended to purchase more Clinique products.(1)**** * Beauty Update 2010(1) OMD Insights Clinique Dinner Party research ** Perceptions of Clinique *** Likelihood to recommend, ****Purchase Intent