Cannes Lions

CLIO

PUBLICIS LONDON, London / RENAULT / 2011

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With a little help from some celebrity icons, past and present, Va Va Voom is back.It’s the opening night of a secret, underground, must-see exhibition and we’re moving through a series of installations and exhibits that explore the subtleties of the indefinable quality of Va Va Voom.The exhibition features screen icons, Audrey Hepburn and Marlon Brando, music legends David Bowie and Rihanna, and the star of Burlesque, Dita Von Tese, to help spark the debate ‘What is Va Va Voom?’ and ‘Who has it?’At the end of the exhibition we reveal the queen of Va Va Voom. The Renault Clio. Majestically suspended from the ceiling in her own dramatic exhibition space. And we’ve even brought back the original Godfather of Va Va Voom, Thierry Henry, to cast his eye over the whole event.

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