With almost 200 HP, the Clio Renault Sport is Renault’s turbocharged model. In order to position the Clio in an overall more sporting context, advertising is focussed on the Clio RS. The target group: Young men with affinity to sports cars

The Clio RS accelerates all media specifically, making interaction the core element.

The escalating speed flashes dominate adbreaks. This is taken so far that the fast Renault suddenly accelerates the following advertisement of a different brand.

Users race from banner to banner. The virtual course leads through European cities. Each player’s time is stopped precisely. The high-score ranking ultimately shows who’s the fastest.-The effect of the prism posters interacts with the movements of Underground passengers and pedestrians.

- The motion blur appears all of a sudden in real life in the middle of the road. Even when it’s parked the Clio Promotion Car is faster than anything else.