Clorox asked us to find a relevant way in which it's product could contribute to the humanitarian emergency lived in Colombia in 2011, caused by the worst rainy season in decades.

One of the main problems that the rainy season brought to Colombia was the limited access to clean drinkable water. How could Clorox help in a relevant way? We discovered that when tap water stops flowing, Clorox Bleach isn't just a cleaning-aid. It’s a lifesaver. 8 drops of Clorox makes a gallon of raw water safe and drinkable. This simple fact could save lives and we needed to spread the word. In alliance with the Red Cross, we created Clorox droppers, we put them inside informational handouts, and travelled across Colombia handing them out and educating people about this practice.

- 40 millions drops delivered all over the country, equivalent to 5 million gallons of clean drinkable water.- PR valued at USD 317.000 - More than 8,000 messages shared via Facebook and Twitter- Direct contact with more than 500,000 families all across Colombia.