Cannes Lions
FiRe ADVERTAINMENT, Buenos Aires / CLOROX / 2008
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Dame chocolate is a story full of passion, intrigue and suspense about the secret formula for successful chocolate and how it’s about to fall in the worst hands when the founder of the company dies.Clorox’s brands participated through the use that each different character gave to them. But every 3 months, the plot gave unexpected turns and our products had a key presence in the story. For example, when the chocolate factory founder’s granddaughter travelled from Mexico to Miami transporting the secret formula, a Mayan flower, within a Glad bag or when a murder attributed to one of the good ones and Clorox Laundry was used to eliminate the evidence and an innocent was saved from going to jail.
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