According to LinkedIn’s data, 3 million LinkedIn members qualify to be an Astronaut. Amazing.

Our idea was to use NASA’s astronaut posting as a metaphor for everyone's potential -showing that you’re closer than you think to fulfilling your dreams.

We could then develop the conversation around people’s individual potential by connecting them to inspiring opportunities using LinkedIn data.

On Film - We collaborated with NASA to create a spot we launched in the Oscars to coincide with ‘The Martian’ nomination. It used the 3 million figure to show that, if we care to dream, we are closer than we think to having those dreams come true. This became a platform for inspiring words from Jeff Weiner, LinkedIn CEO about his father telling him he could be anything he wanted to be.

In print – We invited people to consider their own moonshot.

In digital and social – we leveraged our unique data and customers to bring people closer to opportunities for them.

- 218 million, organic social impressions

Compared to members on average, those that visited the campaign landing page visitors were:

- 163% more likely to follow a company

- 168% more likely to add a skill to their profile

- 111% more likely to view a job opening

- 80% more likely to apply for jobs