Just 5 days after the launch of the campaign, we had already reached our final goal by welcoming twice as many people as last year’s event. By the end of the week, visitation in the shop went up 60%. The results registered were 40% more visitation from journalists, more TV coverage from 6 news channels and fashion programs, more Radio coverage from 20 different stations, 750,000 views on video websites, 100,000 tweets, and more than 9000 articles on blogs (still counting)Please google “Repetto interactive window” to have full details about media coverage.