Cannes Lions
SAATCHI & SAATCHI, Rome / HEROES FACTORY / 2008
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WHAT IS ZOOGAMI?Zoogami is creative confusion. A free form of creativity that becomes a brand, a philosophy: a different vision that express itself through clothing, music and beer.
THE OBJECTIVE.Two twins. The big one represents normality. The little one is the expression of personality, which is what Zoogami adds. Everyone hides a part of their personality that needs to come out and be exalted by Zoogami.
HOW DOES IT WORK?We have a psycological navigation, a series of tests that pull out the unexpressed behaviour of a person. The user makes his choice using his unconscious personality, concept underlined by the claim, BEHAVE YOUR ZOOGAMI. The results will identify for them, the Zoogami products.
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