Top Grossing Mobile Game

We selected the hottest mobile social game, Timi Peng by Tencent (an item-matching game similar as Magic Jewel), and held a Yili Banana Milk Game Challenge.

Social Buzz via WeChat

The competition mechanism inspired youngsters to play with others and share results on WeChat friend cycles. Instead of playing alone, they could invite friends to join the challenge using WeChat social network, and find their own ranking among them. They actively contacted and competed with friends, and gradually became intimate.

Offline Grand Party

Following the fervor of online challenge, Yili Banana Milk held an offline party on Feb 22nd. Youngsters raised challenges to friends and invited them to the spot. They could join the game simply by scanning a QR code, and the battle status was projected onto two huge building walls. Everyone at the scene rediscovered the excitement and enjoyment of being together.

In 15 days,

The Yili Banana Milk attracted 12.8 million users to join and play together with friends.

40 million messages were shared via WeChat.

50 million people were affected by the happiness.