Founded in France in 1893, Petit Bateau is traditionally a children’s clothing brand, hailing from a rich history that for many conjures sweet memories of childhood happiness, passed forward from generation to generation. Petit Bateau now offers a full line of clothing and underwear made for children of all ages, as well as for their parents. Petit Bateau made a TV ad and music video with the French rock singer Izia, showing hundreds of portraits of her from 0 months to her actual 231 months, to highlight the multi-generational, energetic and spontaneous character of the brand.