We uploaded four edgy 1-2 minute webfilms on over fifty free video sharing sites and then we were one of the first brands to pay YouTube and Break.com to place them on their homepage as if recommended by the editors. We also strategically placed shorter, tamer versions of the webfilms in higher-rated, “water cooler” type programming on television (NFL games, ESPN etc.) to generate familiarity and interest and to stimulate conversation about the videos.

We’ve generated over 2MM free views of our videos and we’re still averaging more than 900 daily despite having no paid media support in three months. Traffic to Haggar.com is still three times higher than in pre-launch and visitors are spending over five minutes even though Haggar.com lacks an e-commerce option.