Cloud Sketch was a real time game that invited people to play with their imagination and the clouds in the sky inside of a 12 by 12 meters giant Pictionary Frame. Our giant Pictionary was placed in a park where the clouds were well appreciated.

The Pictionary had a digital display for people to interact with it, and under the hashtag #ISee (#YoVeo) people sent messages that could be read on the Pictionary's display indicating what they were imagining inside the frame.

Creative Execution:

We built a 12 by 12 meters giant Pictionary Frame and placed it in one of the most crowded parks in the city in a space where clouds were well appreciated.

The Pictionary had a digital display for people to interact and play with it by using the hashtag #ISee (#YoVeo) which allowed them to show what they imagined inside the frame.

We generate consumer awareness and contribute to increase the visits in the Kasperle Store. Kasperle’s fanpage increased in more than 50% the number of fans. Now the ads they publish receive more interaction from the costumers.

After this activity the sales increased 10% over the previous year.