We made a call to media, activists and general public, imitating the strategy used to call peaceful marches in Guatemala.

We blocked one of the most important avenues of the city and divert transit imitating a peaceful march. Then, we installed mobile platforms in the entire street, and over a 1,000 toys bearing a banner of each missing child in the country were on the platform.

Toys marched alongside the leading media in the country, families of missing children, opinion leaders, politicians, UNICEF, representatives of President's Office and more than 12 social organizations.

We launched “jugueteshuerfanos.org”, which provided for the first time in Guatemala a centralized search system that unifies allegations of missing persons and information.

1.5$ million in Free Media. News was on the cover of two major newspapers of the country: Prensa Libre and Siglo XXI. Notes regarding the march were issued in Prime Time of the most important TV channels of the country: Canal 7, Guatevisión, Azteca TV and news continued three days following the march.

12M of prints in Internet.

According to a report from the Secretariat of Social Communication of the Republic of Guatemala, one week later, more than 50 children returned to their homes.