Cannes Lions

CLUB IN ZURICH

WIRZ/BBDO, Zurich / GONZO CLUB ZURICH / 2014

Presentation Image
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The Gonzo is a club in one of Zurich’s hippest districts, but the only thing you see of the club is the entrance, which leads down to the basement. However, you can see it from Langstrasse, which is also the liveliest street in the entire district.

Posters on the door to the club, with a new motif every month. So far, there have been 11 of them.

Every month, a new poster showing the Gonzo’s programme for the month ahead appears on the doorway to the club.

Execution

Free hand illustrations with further editing in Photoshop. A distinctive style was important to avoid being derivative and to create a lively, unique feel that appeals to a young crowd.

Outcome

Excellent attendance – full house at the "Stronzo At Gonzo" Parties every Thursday.

Similar Campaigns

1 items

DANCE CLUB

WIRZ BBDO SWITZERLAND, Zurich

DANCE CLUB

2015, GONZO CLUB ZURICH

(opens in a new tab)