Cannes Lions
WIRZ/BBDO, Zurich / GONZO CLUB ZURICH / 2014
Overview
Entries
Credits
Description
The Gonzo is a club in one of Zurich’s hippest districts, but the only thing you see of the club is the entrance, which leads down to the basement. However, you can see it from Langstrasse, which is also the liveliest street in the entire district.
Posters on the door to the club, with a new motif every month. So far, there have been 11 of them.
Every month, a new poster showing the Gonzo’s programme for the month ahead appears on the doorway to the club.
Execution
Free hand illustrations with further editing in Photoshop. A distinctive style was important to avoid being derivative and to create a lively, unique feel that appeals to a young crowd.
Outcome
Excellent attendance – full house at the "Stronzo At Gonzo" Parties every Thursday.
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