Cannes Lions
WIRZ BBDO SWITZERLAND, Zurich / GONZO CLUB ZURICH / 2015
Overview
Entries
Credits
Execution
The Gonzo is a club in one of Zurich’s hippest districts, but the only thing you see of the club is the entrance, which leads down to the basement. However, you can see it from Langstrasse, which is also the liveliest street in the entire district.
Posters on the door to the club, with a new motif every month. So far, there have been 22 of them.
Every month, a new poster showing the gonzo’s programme for the month ahead appears on the doorway to the club.
Outcome
Excellent attendance – full house at the «Stronzo at Gonzo» parties every Thursday.
Similar Campaigns
1 items