Cannes Lions
TEQUILA\SPAIN, Madrid / NOKIA / 2007
Overview
Entries
Credits
Outcome
More than 30,000 visits to the stand, 1200 new members, more than 100 cell phones were decorated, 500 mug shots were printed and 200 “criminals” left their tags on our panels. The major media reported on our action and compared it to a concert. And, surprisingly, one of the rap singers we invited made a video at our stand and then uploaded it to YouTube.com, where it was viewed more than 15,000 times.
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