Location was critical. Within days of the convention cities announcement, CNN secured prime venues inside convention security zones, highly visible to newsmakers/media. Both locations were completely re-branded:•30’ x 30’ neon spectacular entry sign•40’ x 70’ user-generated public art installation•Viewer quotes hand-painted on building façadeRestaurant impresario Danny Meyer’s menu included: •“CNN Prime” Angus burgers•Left/Right Buffalo Wings•Red/White/Blue “make-your-own” cupcakesBreckenridge Brewery created “CNN Brew” in custom CNN-labeled bottles/on draught.Both venues included:•Live TV/Radio broadcast sets and comfy blogger lounge•CNN on 45 HD plasmas •Re-upholstered banquettes, re-painted walls in CNN palette•Floor-to-ceiling CNN neon signsCredentials sent to media/politicos pre-conventions, created demand.

Luminaries included Caroline Kennedy, Maria Shriver, Rahm Emanuel, Dan Rather, Tom Brokaw, Nancy Pelosi, Spike Lee, Charlize Theron.Private events for advertising/affiliate clients, featuring Wolf Blitzer, Anderson Cooper and Campbell Brown.

•Tens of millions media/PR impressions generated•100+ stories including The LA Times, New York Times, New York Post, Washington Post, MTV; 15,000+ Google hits for “CNN Grill”o“The toughest table in the hemisphere.” (New York Times)o“...[FOX’s studio] not nearly as cool as CNN’s compound.” (Rocky Mountain News);o“The hottest spot at the Convention.” (TV Guide)o“”The hub for political gathering.” (Washington Post)•CNN was #1 most-watched across both Conventions in key demos – Adults 25-54, 18-49 and 18 - 34 (Nielsen)•CNN.com #1 news and information site during Conventions. (Nielsen)