Cannes Lions

Coach Driver

SMUGGLER, London / PADDY POWER / 2017

Awards:

1 Bronze Cannes Lions
Film
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Overview

Entries

Credits

OVERVIEW

Description

A long-suffering coach driver who ferries around unruly football fans steps into the spotlight for a new ad in Paddy Power's "You beauty" campaign, which celebrates unsung heroes.

Singing his version of 4 Non Blondes’ What’s Up?, the driver copes with obnoxious characters such as Big Fat Phil and the unfairness of not having tickets to matches by placing a bet on his Paddy Power app.

Execution

Casting for Fat Phil and the driver had to be perfect. It was a long process to find the right actors.

Similar Campaigns

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Shortlisted Cannes Lions
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MEDIACOM, London

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2020, PADDY POWER

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