Cannes Lions
SMUGGLER, London / PADDY POWER / 2017
Awards:
Overview
Entries
Credits
Description
A long-suffering coach driver who ferries around unruly football fans steps into the spotlight for a new ad in Paddy Power's "You beauty" campaign, which celebrates unsung heroes.
Singing his version of 4 Non Blondes’ What’s Up?, the driver copes with obnoxious characters such as Big Fat Phil and the unfairness of not having tickets to matches by placing a bet on his Paddy Power app.
Execution
Casting for Fat Phil and the driver had to be perfect. It was a long process to find the right actors.
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