Cannes Lions
LUCKY GENERALS, London / PADDY POWER / 2017
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Description
In this film we see a Football Steward who feels left out because he always has to watch the crowd, not the game.
So to keep his spirits up he uses the Paddy Power app to have a cheeky bet on the result.
As he does so he responds to the chants of the crowd with an optimistic chant of his own – all set to the tune of Celine Dion’s ‘Total Eclipse of the Heart’.
The ad ends with a voiceover that says ‘That’s the spirit Steward! Paddy Power – You Beauty!’
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